Skip to Main Content
Our Commitment to Diversity

Maximise Your Brand's Go-To-Market Strategy

KL Gates Hosted Event
Date: 7 March 2023
Time: 5:00 PM - 9:00 PM CET
Location: Via San Protaso, 5, Milano, 20121

1 June 2023 will mark one year since new vertical distribution laws came into effect in the European Union and the United Kingdom. With these changes come the potential for a more dynamic approach to wholesale pricing, brand resale controls, and the opportunity for brands to re-evaluate their e-commerce and distribution strategies.
 
A number of senior thought leaders in the consumer brands industry will lead a discussion on lessons learnt and key best practices. Discussion points will include: 

  • Innovating strategies being implemented by consumer brands in Europe around dual pricing and performance pricing to reward value in their networks.
  • Options available to protect and reinvigorate brick and mortar and omnichannel partnerships.
  • Capitalising on more flexible distribution structuring options across the EU.
  • The new scope for stronger marketplace restrictions.
  • Navigating pitfalls and key risk areas as brands start to compete more with their retailer customers.
  • Optimising enforcement of distribution tools.
  • Key divergences in the new UK vertical distribution regime.
  • Impact of the upcoming EU supply chain and due diligence laws on go-to-market structuring and agreements.
     
Return to top of page

Email Disclaimer

We welcome your email, but please understand that if you are not already a client of K&L Gates LLP, we cannot represent you until we confirm that doing so would not create a conflict of interest and is otherwise consistent with the policies of our firm. Accordingly, please do not include any confidential information until we verify that the firm is in a position to represent you and our engagement is confirmed in a letter. Prior to that time, there is no assurance that information you send us will be maintained as confidential. Thank you for your consideration.

Accept Cancel