K&L Gates Advises Aigens on Series A Financing Led by Ant Group

Hong Kong: Global law firm K&L Gates has advised Aigens Holdings Inc. (Aigens), an innovative food and beverage omni-channel SaaS technology company, on its Series A financing led by Ant Group. Velocity Ventures, Phillip Private Equity, and Prizm Ventures also participated in the Series A financing.

Aigens plans to use the proceeds from the Series A financing to accelerate its expansion across the Asia-Pacific region and help more restaurants digitalize and enhance their competitiveness.

Founded in 2012, Aigens was the first to introduce QR code ordering technology to Hong Kong, Singapore, and Malaysia. The company operates in 14 markets and serves more than 4,000 restaurant outlets, including global and regional names like Jollibee Group, Burger King, Starbucks, Shake Shack, and Pizza Hut. Aigens processes over US$1.5 billion in GMV and 140 million orders annually.

Ant Group, the fintech arm of the e-commerce giant Alibaba, is a world-leading financial services provider to consumers and small businesses and owns China’s largest digital payment platform Alipay, which serves over one billion users and 80 million merchants.

The K&L Gates Hong Kong team advising Aigens was led by corporate partner William Ho, with the assistance of associates Eva Ying and Dorothy Hung and trainee solicitor Amy Lau.

Ho said: “We are excited to have worked with Aigens on this transaction, where we were able to leverage our experience assisting technology companies in the SaaS space with their fundraising activities and strategic growth.”