Ingredients 101

Table of Contents:

As someone with allergies I was taught at an early age to read the ingredients on everything. My mother taught me two very important things that have stayed with me all of my life:

  1. The order of an ingredient list matters
  2. Common ingredients are sometimes labeled with uncommon names (i.e derivatives)

Armed with just these two facts I was able to avoid allergens as a child. Fast forward to me being an adult, and I'm still reading the ingredients on everything. Because I have sensitive skin. I'm used to it, but it can be very confusing for those who aren't. Just identifying what an ingredient is supposed to do can add to that confusion. What's an emulsifier vs an emollient? There's a difference between moisturizing and hydrating!? (Yes there is). And what the hell is a surfactant, really?

First, we'll need to go over how to read labels in the first place.

Let's get started!


How to read ingredient labels

The list of ingredients you see on anything isn't just listed arbitrarily. According to the FDA, companies are required to list ingredients in order of predominance. Meaning the more of an ingredient the product contains, the higher it will be on the list. This isn't exclusive to cosmetics either. It applies to food labels as well.

Exceptions to this are color additives of any concentration, and ingredients that make up 1% or less of a product. These can be listed in any order after the rest of the ingredients are listed by predominance. Preservatives and fragrances often fall into this category.

So if the vitamin C serum you're looking at has vitamin C listed in the last 3 ingredients of a paragraph long list, it probably isn't very concentrated.

Now, onto the fun part. Bear in mind that this is a non-exhaustive list, as many of these ingredient families are worth their own blog posts, and some ingredients will show up in multiple categories. This is a generalized overview of what ingredients do in skincare, and how to spot them on labels.



The term 'active' has a double meaning in the world of skincare. The first definition has to do with FDA regulations and the issue a product claims to address. For example, a product marketed to fight acne may list salicylic acid (SA) as it's active ingredient. A different product marketed to fade dark spots may list niacinamide as the active ingredient. But what happens if a product contains both? That depends on what the product claims to address. If the product addresses dark spots, then niacinamide is listed as the active. If acne treatment is what's advertised on the other hand, then SA will be the listed active. If the product claims to treat both, then SA and niacinamide will be listed as the active ingredients.

The second meaning 'active' takes on is a colloquial term referring to things that increase cell turnover in the skin. These are things that may cause a purging process for a few weeks because of how they work.

For simplicity we'll be using the second definition of 'active' for this post, because the FDA definition is only on a case by case basis.



Alpha Hydroxy Acids. These refer to a class of chemical exfoliants (as opposed to physical exfoliants like sugar or salt) that work by gently breaking apart the upper layer of skin so that new skin underneath surfaces faster. These can help smooth fine lines and have a brightening effect on the complexion. At low concentrations these are commonly found in toners or brightening serums. At higher concentrations, usually 10% or more, they function as chemical peels and should only be administered by a licensed professional.

  • Glycolic acid
  • Lactic acid
  • Malic acid
  • Mandelic acid
  • Tartaric acid
  • Citric acid



Beta Hydroxy Acids. The most common “BHA” in skincare is salicylic acid (SA), although it isn't by definition a BHA. But it behaves like one, so people refer to it that way. Citric acid is both an AHA and a BHA.

SA is derived from the willow(salix) tree, and works differently than AHAs because it can penetrate oils in the skin, leading to deeper exfoliation. Since a lot of acne is caused by clogged pores, this is also why it works so well as a topical acne medication.

Keep in mind however that willow bark water/extract is not the same as SA. Willow bark contains salicin, which is an anti-inflammatory and precursor to SA as well as aspirin, but doesn't possess SA's exfoliating properties.


Emulsifiers and Surfactants

Strap in, we're gonna be on this section a while. This was one of the most confusing things I came across when I started my skincare journey. Some sources say that a surfactant is a type of emulsifier, while others will claim the reverse. Spoiler alert: It's the latter that's true.


What is a surfactant?

A surfactant helps to merge substances that would normally repel each other (like oil and water)  by acting on the surface tension between them. This is where the term 'surfactant' comes from, because they act on surface tension. Emulsifiers do the exact same thing. So an emulsifier is a type of surfactant.

But, when I think of surfactants, I think of things that foam and lather, like shampoo and body wash. Does that mean there's soap in your moisturizer or night cream? Not necessarily, but we'll get to that in a minute. First let's break down how surfactants work.

At a molecular level a surfactant is composed of a hydrophilic (water loving) head and a lipophilic(oil loving) tail. In product formulations surfactants typically take on the form of micelles (micellar water, anyone?). Micelles are spherical particles made up of surfactant molecules that form emulsions between oil and water, but their structure can change depending on the type of emulsion.

In an oil in water emulsion, a micelle will look like this:

Here, the surfactant's oil loving tail points inward, toward the particle of oil, while the water loving head points outward, surrounding the oil particle so it can mingle nicely with the water and create a stable emulsion.

In a water in oil emulsion, that structure is reversed. These are called reverse micelles:

Here the water loving heads surround the water molecule, allowing it to disperse in oil. These are for products that are mostly oil, like any type of grease, balm, or oil cleanser.

Now, I know what you're thinking. 'Mecca I didn't ask you for this, I wanna know if there's soap in my night cream.' That's up next, calm down.

What makes a surfactant an emulsifier, a detergent, or even a conditioner depends on the ionic charge on that water loving head. There are 4 types.


Positively Charged (Cationic)

These surfactants are most present in hair conditioners and fabric softeners. The positive charge on the head binds tightly with the keratin in hair and clothing fibers, leaving the tail pointing outward, and any oils or other moisturizing ingredients difficult to rinse away. This is how conditioners are able to keep the hair soft even after it's rinsed off (most of the time). Because of this, cationic surfactants make very poor cleansers.


  • Behentrimonium chloride
  • Benzalkonium chloride
  • Benzethonium chloride
  • Benzododecinium bromide


Negatively Charged (Anionic)

These are typically your heavy duty cleansers. Shampoos, body washes, household cleaners, and laundry detergents. These are the reason why your hair feels like shit after using a clarifying shampoo, or why your skin might feel like Spongebob in Sandy's tree dome without a helmet after using certain body washes in the shower. These are the types of things that leave your skin and hair feeling uncomfortably tight and squeaky clean. But, they make very effective cleansers for other things around the house as well as clothing. The negative charge binds to the positive charge on most dirt, oils, and other things that make you feel gross. If your skin can handle these drill sergeant surfactants, more power to you.


  • sodium lauryl/laureth sulfate
  • ammonium lauryl/dodecyl sulfate
  • potassium lauryl/dodecyl sulfate


Dual charged (Amphoteric/Zwitterionic)

These surfactants are able to interact with both positive and negative ions. This also makes them useful as mild cleansers like face washes and baby shampoos. These are sometimes combined with anoinic surfactants to make them more gentle.


  • cocoamido propyl betaine
  • cocoamphoacetate


No charge (Non-ionic)

At long last, we've arrived. These are the type of surfactants that exist in lotions, creams, serums, and the like. These non-charged surfactants are what we call emulsifiers, as this is their main function. They form a barrier around the oil or water particle we want to emulsify, and make magic.


  • polyethylene glycols (PEG-whatevers)
  • polyglycerol alkyl ethers
  • glucosyl dialkyl ethers
  • polyoxyethylene ethers (ceteareth-whatevers)
  • sorbitan esters
  • polysorbates



A humectant is a substance that is hygroscopic, which is just a fancy way of saying they draw in and hold onto water. You may hear things about humectants drying out the skin because they don't discriminate between water in the air and water in the skin. But this shouldn't be an issue for a few reasons.

First, most lotions have emollient ingredients that seal in whatever water a humectant is holding on to.

Second, the first ingredient in many products is water. Humectants are more than likely already saturated with water by the time they get to you in the form of a cream or lotion.

Third, our bodies are made of mostly water anyway. The deeper layers of skin (dermis and hypodermis) are full of water because they are vascular and the skin is an organ. So let's say a humectant IS pulling water out of those deeper layers. Unless you're severely dehydrated, or have some kind of condition, those layers have plenty of water to spare since it is constantly being replenished.

The most common humectants in skincare are:

  • Glycerin (glycerol)
  • Glycols – propylene glycol, butylene glycol, etc
  • Hyaluronic Acid (Sodium hyaluronate)
  • Honey
  • Sugar
  • Sugar alcohols


Moisturizers, Emollients, and Occlusives

Generally, when the term 'moisturizer' is used, it's referring to a finished product. But this post isn't about finished products, it's about ingredients. And as far as ingredients are concerned, a moisturizer and an emollient can be considered the same. This is where the difference between moisturizing and hydrating comes in. An ingredient that hydrates adds water, while one that moisturizes seals in that water to keep it from evaporating. These are usually oils (which are pretty easy to identify on ingredient lists), but they can also take the form of fatty alcohols.

Meanwhile, occlusives are basically overpowered moisturizers. They tend to refer to petroleum, waxes, or butters, but even lighter oils can be occlusive depending on your skin type.

  • Petrolatum (Petroleum jelly, Vaseline)
  • Mineral oil
  • MCT oil (fractionated coconut oil, capric/caprylic triglycerides)
  • Lanolin
  • Butters (cocoa, Shea, mango)
  • Silicones (simethicone, Dimethicone, trimethicone)
  • Waxes (paraffin, beeswax)
  • Cetearyl alcohol
  • Stearyl alcohol
  • Cetyl alcohol


pH adjusters

Many skincare ingredients are pH dependent. They may become unstable or less effective if the pH of the end product is too low or too high. There are also cases where the pH of a product may be too irritating to the skin, so it needs to be raised or lowered to be more skin friendly. This is because the skin's pH is 4.5-5.5, slightly acidic, which is why extremely alkaline products are generally avoided by most people or only used in wash off products. This is also why pH adjusting toners have gained popularity since society has learned more about keeping the skin balanced.

Much like preservatives, these are generally only used at low concentrations.


  • Citric acid
  • Lactic acid
  • potassium citrate


  • triethanolamine
  • Lye – sodium hydroxide, caustic soda
  • Potash – potassium hydroxide
  • Baking soda – sodium bicarbonate
  • Washing soda/soda ash - sodium carbonate
  • Borax – sodium borate, disodium tetraborate


Plant extracts

This one probably pisses me off the most about ingredient labels. I understand that companies are required to list a plant extract by its scientific name instead of the common name, but why some don't put the common name in parenthesis is beyond me. It's like they want us to feel like idiots or something. Anyway, here are some common plant oils/extracts/etc used in skincare:

Common name Technical name
calendula Calendula officinalis
chamomile Matricaria chamomilla, Matricaria recutia
evening primrose oil Oenothera biennis
green tea Camellia sinensis
jojoba Simmondsia chinensis
lavender Lavandula
lemon Citrus limon
licorice Glycyrrhiza glabra
Oats, Oatmeal Avena sativa
orange Citrus × sinensis
rice Oryza sativa, Oryza glaberrima
rosehip oil Rosa canina
tea tree oil Melaleuca alternifolia
witch hazel Hamamelis virginiana



Y'know those things everyone is so afraid of, but are really here to help us? I'll admit, I try to avoid preservatives in food products as much as I can, but I can still appreciate the convenience of some Ocean Spray cranberry juice that'll keep in my fridge for 2 weeks over something that's gonna expire in 3 days if I don't drink it.

Because that's what preservatives do. They slow down spoilage and inhibit the growth of microbes. This is vital in cosmetics that contain water, especially if you intend to sell the product. Companies can sometimes get around using preservatives by packaging items in airless pumps, but they have access to a sterile environment. Homemade skincare and cosmetics are not made in sterile environments. It can be very dangerous if a consumer applies a mascara teeming with mold and bacteria since the eyes are so delicate. Someone could end up with a nasty infection if they apply a contaminated lotion to broken skin. It's just not worth that risk just to label something "preservative free" for the sake of greenwashing. If you intend to sell skincare products, in addition to disinfecting your workspace and equipment, it is imperative that any water containing product also has a broad spectrum preservative. They generally fall into these 5 categories:



  • Methylparaben
  • Butylparaben
  • Germaben


Formaldehyde releasers

  • Germall Plus
  • DMDM Hydantoin
  • Imadozolidinyl Urea
  • Diazolidinyl Urea



  • Kathlon



  • Optiphen/Optiphen plus


Organic acids and salts

  • Potassium sorbate/sorbic acid
  • Sodium benzoate/benzoic acid
  • Levulinic Acid
  • Anisic Acid


Chelating agents*

*These are not preservatives by themselves but are often used in combination with preservatives to make a product more stable. A chelating agent (pronounced key-late-ing) is a substance that binds with metal ions so those ions become non reactive. Chelation therapy is used to treat heavy metal poisoning because of this mechanism. In skincare, chelating agents are added to prevent metal ions from causing irritation, discoloring the product, or reacting with other ingredients in the product.

  • Disodium EDTA
  • Tetrasodium EDTA
  • Activated charcoal

Note: Tea tree oil is not a broad spectrum preservative in water based products, but it does have antimicrobial properties and can work with preservatives to increase their effectiveness. Vitamin E is also not a preservative. It is an antioxidant. They are not the same. Antioxidants delay rancidity due to oxidation in oil based products, they do not inhibit microbial growth. Grapeseed extract also falls into this category. It is an antioxidant, not a preservative.



Water is often called the universal solvent, but this isn't always true. There are many substances that do not dissolve in water. While we can use surfactants to emulsify oils in water and vice versa, when we talk about solubility things are a bit different.

This is because solvents and surfactants operate through different processes. Solvents don't operate by messing with surface tension. They work their magic using polarity to break apart the bonds of whatever is being dissolved.

Salicylic acid, Ferulic acid, and Allantoin are just a few common skincare ingredients that have very poor solubility in water. Here is where other solvents come in.


  • Alcohol (Denatured alcohol, Ethanol)
  • Glycerol
  • Ethylene glycol
  • Propylene Glycol
  • Butylene Glycol
  • Propanediol
  • Hexanediol

Notice a pattern? The '-ol' in these substances indicates that they are all alcohols. All of em. Even glycerin. What makes alcohol such a great solvent is the fact that it's polar, but less polar than water. So while alcohol itself dissolves in water, it can dissolve other things water can't.


Viscosity control and Co-emulsifiers

These are usually referred to as thickeners or gelling agents, since thinning out a product usually just means adding more water. Some surfactants can also function as thickeners.

Viscosity control ingredients also work as co-emulsifier by adding to the stability of an emulsion. The thicker a product is, the less likely it is for the ingredients to separate because they remain suspended. Some also contribute to a creamy or luxurious skin feel in lotions, and can add 'slip' to hair products like conditioners or detanglers.


  • Gums (xanthan, guar, carob bean)
  • Stearic acid
  • Polymers (carbomers, cellulose, starch)
  • Fatty alcohols
  • Silicones



Pretty self explanatory. Vitamins are added to skincare products because some have demonstrated topical benefits. This post is long enough already, so we'll go into more detail about the specific benefits of each vitamin, but here is a general overview.

Vitamin A (active)

  • Retinol, Retinyl palmitate, Tretinoin, retinoic acid

Vitamin Bs

  • Niacin, Niacinamide, Nicotinamide (B3)
  • Panthenol (B5)

Vitamin C (active)

  • Ascorbic Acid, L-Ascorbic Acid, Sodium Ascorbyl Phosphate, Magnesium Ascorbyl Phosphate, Ascorbyl Glucoside, Tetrahexyldecyl Ascorbate …basically if you see any word containing 'ascorb' it's probably Vitamin C

Vitamin E

  • Tocopherol, tocopheryl acetate

To summarize, cosmetic ingredients might look long, complicated, and hard to read, but they all serve specific functions. When armed with the knowledge of what they do, seeing them on labels doesn't have to be overwhelming. It can even be fun to see an ingredient and be able to identify it!

Additional resources to look at are and Thanks for reading!


Surfactants – Wikipedia

Beta Hydroxy Acids –

Hydroxy Acids, the Most Widely Used Anti-aging Agents – pubmed

Handbook for Cleaning/Decontamination of Surfaces – sciencedirect

Five Most Common Types of Preservatives Used in Cosmetics – microchemlab

Disodium EDTA –

Chelation in Metal Intoxication – pubmed

Alcohols –

Solubilty –

Glycols –

Labeling regulations –

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