Avril Love is counsel in the firm’s Los Angeles office. She is a member of the Commercial Disputes practice group. After spending years defending medical device and pharmaceutical manufacturers, particularly in the context of recalls, Avril has considerable knowledge of FDA’s regulatory regime and enforcement activities. She has defended companies in numerous industries facing consumer and e-commerce claims based on products liability, advertising, marketing practices, website accessibility, consumer contracts, data security, and privacy issues. She also has defended clients facing regulatory enforcement over quality and import/export issues, as well as business-to-business disputes involving antitrust, fraud, trade secrets, and other torts.
Avril has developed significant expertise serving personal care and consumer product companies facing these very issues. She acts as both a coach and a line of defense, observing clients’ field position to anticipate and identify risks, training internal teams to independently navigate legal and reputational risks in their daily decision-making, and proactively developing regulatory compliance and risk mitigation strategies that position clients to defend lawsuits long before they reach the courtroom.
Prior to joining the firm, Avril served as counsel at a Los Angeles law firm where she focused her practice on litigation with smart risk mitigation strategies. Avril has 15 years of litigation experience and significant expertise serving personal care and consumer product companies. She has defended companies in numerous industries facing claims based on products liability, advertising, marketing practices, website accessibility, consumer contracts, data security, and privacy issues. Avril also has experience defending multi-district litigation and state coordinated proceedings.
When the hustle and bustle of her work schedule permits, Avril plays soccer with her husband and friends (defense, of course!), attends her children’s various sports events, hikes with her dogs, and feeds scores of friends and family at a very large dining table.
- Southern California Super Lawyers Rising Stars list (2013)
- The Top Women Attorneys in Southern California (2013)
- The Top Women Attorneys in Southern California (2013)
- “MoCRA, Consumer Data, and the Sustainability Issues Confronting the Cosmetics Industry,” Beauty Industry West, 12 March 2024
- “The Microbiome Edge: Decoding Microbiome Date for Innovation,” HelloBiome (March 2023)
- “Compliance in the Age of Privacy: What Your Marketing, HR, and IT Departments Must Know,” Tucker Ellis In-House Counsel Summit (November 2022)
- “The Modern Day Jungle: Increasing Consumer Sophistication Requires a Sophisticated Compliance Approach,” Tucker Ellis In-House Counsel Summit Webinar (November 2021)
- “Living at Work: Practical Advice on Data Privacy for Your Business and Your Family,” Panelist, 2020 In-House Counsel Summit Webinar, Tucker Ellis LLP (December 2020)
- “Bracing for the New Normal in Data Privacy: GDPR, CCPA, and Other Initiatives Impacting the Business World in 2020 and Beyond,” 2019 In-House Counsel Summit, Tucker Ellis LLP, Cleveland, Ohio (November 2019)
- “Piecing Together Data Policies That Make Sense in an Ever-Changing World,” Practical Tips and Tools to Deal with Cybersecurity Challenges, Tucker Ellis LLP, Cleveland, Ohio (July 2016)
- “Antitrust: The Art of War,” 2015 In-House Counsel Summit, Tucker Ellis LLP, Cleveland, Ohio (October 2015)
- “The Reviews Are In on the Consumer Review Fairness Act,” Tucker Ellis Client Alert (May 2022)
- “Courts Split on the Viability of Claims Challenging ‘Hypoallergenic’ Labeling,” Client Alert (July 2018)
- “Navigating Internet Marketing in the Current Version of the Digital Age,” In-House Defense Quarterly (Defense Research Institute), co-author (Fall 2017)
- “Off-Label Use of the Cartwright Act: Will Cipro Require State Courts to Assess Federal Patent Validity in Pay-for-Delay Cases?“, Competition – The Journal of the Antitrust, UCL and Privacy Section of the State Bar of California, Vol. 24, No. 2 (Fall 2015)
- “Build Relationships to Advance Women in the Law Better,” DRI’s The Voice (August 2014) “Out of Your Jurisdiction: Why FDA Recalls and Courts Do Not Mix,” IADC Drug, Device and Biotechnology Newsletter (August 2011)
- Quoted, “Video Privacy Class Action Wave Slowed by High Dismissal Rate”, Class Action Reporter, 8 January, 2024
- “DC Circ. Piles Onto Standing Split With Data Breach Ruling,” Law360, June 2019
